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"Xxxxxxxxxxx (xxxxxxxxxx nebo xxxxxxxxxx) xx xxxxxx xxxxxxxxxx xxxxxxxx, xxxxxx x xxxxxxxxxxx, xxxxxxxxxxx x xxxxx a xxxxx xxxxxxxxxx xxxx xxxxxx x finančně xxxxxxxxx xxxxxxx – xxxxxxxxxxxx x franchisantem - v xxxxx xxxxx xxxxxxxxxx xxxxxxxxx xxxx xxxxxxxxxxxxx xxxxxx xxxxx, ale xxxxxx xx xxxxxxxx k xxxxxxxxxx xxxxxxxxxx činnost x souladu x xxxxxxxx xxxxxxxxxxxx. Xxxxx xxxxx xxxxxxxxx xxxxxxx xxxxxxxxxxxx, xxxxxxx za xxxxxxxxxxxxx xxxxx xxxxxxxxxxxxxxx xxxxxxxx xxxxxx, k xxxxxxxxx obchodního xxxxx, xxxxxxxx značky xxxxx xxxx značky xxxxxx, xxxx-xxx, obchodních x xxxxxxxxxxx xxxxx, systémů xxxxxxxxxxxxxx a xxxxxx xxxxxxxxxxxx xxxxxxxxxxxx xxxx xxxxxxxxxxxxxxx xxxx, při xxxxxxxxx xxxxx xxxxxxxx x xxxxxxxxx pomoci, x xxxxx x xx xxxxxx xxxxxx xxxxxxx xxxxxxxxxxx xxxxxxx xxxxxxxx xx xxxxx xxxxxx xxxx xxxxx xxxxxxxx. (Xxxxxxxx xxxxx xxxxxxxxxxxx). Samotný xxxxx „xx franchise” znamená xxxxxx povolení xx xxxxxx xxxxxxxx xxxx xxxxxxxxxxx xxxxxx v xxxxxx xxxxxxx xxxxxx xxxxxx xxxxx xxxx. X Xxxxxx a x Xxxxx xx xxxxxxx xxxx xxxxxxx xxxxx franchising. Xxxxxxxxxxxxx xx xxxxxx xxxxxxxxxx xxxxxxx xxxxxxxxxx mezi xxxxxxxxxxx podnikateli - xxxxxxxxxxxxxx xxxxxxxxxxxx (xxxxxxxxxxxx) x xxxxxxxxxxx franchisingu (xxxxxxxxxxxxx) - na xxxxxxx xxxxx franchisor xxxxxxx franchisantovi xxxxxxxx x xxxxxx firmy x xxxxxxxxxx mu xxxx xxxxxxxx značku."